Our Story

 
 

How it all started

Angela and Nivi are I AM NUT OK, an American and Italian couple that carefully craft all the products in Hackney, London.

The business started as a passion project of Angela’s to create tasty alternatives for the newly vegan Nivi who was an Italian struggling to give up cheese. Using their diverse palettes and design backgrounds, they teamed up to start I AM NUT OK so they could share their delicious creations.

 

Philosophy

We aim to create products that make people’s mouths water. Addictive like cheese, but even better. I AM NUT OK is more daring than dairy, using inventive visual and flavour combinations. It’s not meant to replace cheese, but to satisfy the tastebuds in a way any delicious food does.

We use a mix of traditional and new techniques to create our plant based cheeses and which is produced by hand in small batches. Our cheeses go through a process of fermentation and aging, then given extra notes of flavour with herbs, spices, and various tasty gems found in the plant kingdom.